The Foremost Name in Video Game Strategy Guides Continues as a Digital Exclusive

Shreveport, Louisiana ? March 14, 2019?

In preparation for Game Developer?s Conference (GDC), Asteri Holdings today announced the acquisition of the digital assets of strategy guide publisher Prima Games from DK Publishers. The Prima acquisition is a part of Asteri?s ongoing strategy to expand its consumer testing network.

Greenlit Content will be Asteri?s content partner for the Prima Games website.

?As a long-time gamer and game-maker, the Prima acquisition is a particularly sweet one for me; my guides from all the Lord of the Rings games over many years are proudly displayed on my coffee table today!? said Steve Gray, Founder and CEO, Asteri Holdings. ?On its face, the Prima site will continue to function as a gaming portal serving up gaming news and player tips for fans of all ages. Beginning today, as part of the Asteri consumer testing network, Prima Games will also serve as a hub for game creators to gather critical player feedback on projects in development. It?s truly a perfect fit for the Asteri network.?

?We are pleased that the Prima Games brand will continue with Asteri Networks,? said DK spokesperson.

Asteri was founded in late 2017 by Steve Gray, following his recent, remarkable success applying similar consumer testing principles to build game portfolios in China. With a deep appreciation of the risk assumed at the advent of every digital project, Gray saw an opportunity for entertainment creators in the West to reap the same benefits. Asteri?s growing network of game, entertainment, sports, news and kids? websites includes partner sites, and the company has recently begun acquiring sites. For more information about Asteri, please visit

Founded in 1990 as a publisher of books containing game secrets and strategy, Prima Games saw a rapid expansion from a growing audience of game players worldwide over the next, nearly thirty years. In total, Prima published more than 1,400 titles and boasts more than 90 million strategy guides in print. The company revolutionized the way strategy guides were written by engaging expert writers with deep ties to game developers. The result was a deep, ground-up approach to writing guides across multiple genres, including MMO, RTS, RPG and FPS. Over the years, Prima Guides also became beautiful tributes to conceptual, in-game and even fan-created game art.

Asteri will be showing off their analytics platform at GDC in booth N3306 with actual demos used in the development of new Asteri Entertainment projects Otrio and Gobsmax, both for mobile devices. To schedule a demo, contact

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