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About Us

Asteri’s mission is to revolutionize the content creation process.We are bringing a proven data driven development approach to western entertainment markets.

The Asteri team is hyper-focused on consumer behavioral analytics that predict consumer preferences with the same accuracy that created the largest video game company in the world.

About Us

Our development process gives producers actionable insights to decrease risk and increase chances for success.

The Asteri Network taps over a billion consumers for our testing and research campaigns with global reach that allows for targeting demographics.

In Remembrance of William C. Archibald

December 29, 1966 – April 16, 2021: We wish to express our condolences to the family of William Archibald, friend to Asteri Networks.  Link to Tribute: Click Here

In Remembrance of Fred Leonard Phillips

May 26, 2021: Fred Leonard Phillips, CEO of Phillips Energy, and part of the extended Asteri Networks family has passed away. We extend our sympathies to the Phillips family. The family office will continue their support of Asteri Networks.


Co-Founder, Chief Creative Officer & Director

Bill has over 30 years senior management experience in content production with Paramount Pictures Corporation and the Bob Evans Company. Bill’s production screenplays and movies includes the HBO miniseries ‘Rome’. Bill earned a B.A. from Georgetown University and J.D. from the Fordham University School of Law.


Co-Founder, President, Interim CEO

Marcus has over 25 years marketing, licensing, promoting and creating content with DreamWorks, EMI Records Group North America, OneNetNow, Inc., and both large and independent music and film producers and production technology companies. Marcus has produced several feature length films including the Sony-released ‘You Got Served’. Marcus has twice served on the California State Film Commission. Marcus earned B.S. and M.B.A. degrees from Louisiana Tech University.


Vice President of Product Development

Dennis has over 30 years experience in Product Management for entertainment software, game development, website design and high-technology. His roles span from Software Engineering to Technical Director, Game Designer to Executive Producer. He has worked with leading game publishing companies including Atari, Tencent, THQ and Electronic Arts. Dennis was educated in music and computer science at Foothill-De Anza College.


Vice President

Michele has over 20 years management experience in advertising and media working with media and entertainment companies CMP Media and United Business Media, now units of Informa PLC.  She is responsible for Asteri’s user community media platforms and advertising alliances. Michele earned a B.S. from The Pennsylvania State University and M.F.A from Mills College.

Board Members



After retiring from the U.S. Air Force in 2009 as a lieutenant general where Dr. Elder was responsible for the 8th Air Force and served as the first commander of Air Force Network Operations and cyberspace missions, Bob has been engaged in advising technology companies. Bob earned B.S., M.S., Ph.D. degrees in Electrical Engineering all from the University of Detroit.



Allan is executive director of Happiness Capital, Ltd. in Hong Kong. Allan earned a B.A. in Economics from Yale University and M.B.A. from the University of Pennsylvania’s Wharton School of Business. Allan has over 20 years experience on Wall Street and Main Street in progressive levels of responsibility in corporate finance, executive management and investments.



Since 2013, Dr. George has served as president and chief executive officer of Biomedical Research Foundation, an economic development non-profit organization in Shreveport, Louisiana. Dr. George has over 25 years entrepreneurial and executive management experience as founder and CEO of a long-term acute care hospital system. John earned a B.S. in Geology from Centenary College and a M.D. from Louisiana State University.



Eric is managing director of Happiness Capital, a venture capital firm based in Hong Kong, China. Eric has over 25 years management experience working with technology companies in Asia including LKK Health Products Group Ltd., CapGemini, Agenda Group, and Wunderman, a WPP marketing and advertising company. Eric was Lecturer in Computing at Manchester Metropolitan University and a research scientist at University College London, both in the United Kingdom.